MVMT Watches - Minimalist Design, High Quality, and Affordable Price

The American watch brand MVMT was founded in June 2013 in Los Angeles by Jake Kassan and Kramer LaPlante, two young men who gave up academic studies to create an innovative watch brand. They identified a gap in the watch market - luxury brands at high prices and cheap brands with poor quality - and decided to fill the void with watches featuring minimalist design, high quality, and an affordable price.

The brand quickly spread thanks to successful Kickstarter campaigns, paid marketing on social media, and focused branding for the millennial generation. By 2017, MVMT had sold over 600,000 watches in more than 160 countries, becoming one of the fastest-growing brands in the watch industry.

In 2018, MVMT was acquired by the Movado Group, which produces brands such as Tommy Hilfiger, Scuderia Ferrari, and Hugo Boss. This acquisition allowed the brand to expand and offer a wider range of products, including sunglasses, jewelry, and other accessories.

MVMT watches are characterized by a clean and modern design, high-quality materials such as stainless steel and mineral glass, and precise quartz movements. They are designed for people who appreciate style, quality, and accessibility at a fair price.