About Us
About Master Time
Your Trusted Destination for Premium Watches Since 2005
Master Time is a premium watch, jewelry, and fashion accessories retailer based in Tel Aviv, Israel, serving customers since 2005. For more than two decades we have combined professional expertise, an extensive product selection, personal service, and an uncompromising commitment to authenticity.
For many years our customers knew us as MNM Shop. In 2026 we began a new chapter and rebranded to Master Time. The name changed. Nothing else did. Same ownership, same experienced team, same physical boutique on Etsel Street, same dedication to service, and the same passion for the world of watches. If you shopped with us as MNM Shop, you are in the right place.
Master Time. Because Time Deserves More.
Our Story
Our journey began in 2005 with a genuine passion for watches, craftsmanship, precision, and customer service done properly.
Over the years we have had the privilege of helping tens of thousands of customers choose watches and jewelry, both for themselves and for the people who matter most to them. Along the way we built deep knowledge of the watch industry: international brands, movements, materials, straps, and timeless design. More importantly, we learned to understand what customers actually value when they buy a watch.
The move from MNM Shop to Master Time reflects where we are heading. A more modern, refined shopping experience, built on the same personal service, trust, and professionalism that have defined the business since day one.
To us, a watch is far more than an accessory. It represents craftsmanship, precision, personal style, and moments that stay with you for years to come. Every watch tells a story, and we are proud to help our customers find the one that tells theirs.
What You'll Find at Master Time
At Master Time you will discover a carefully curated selection of premium watches for men and women, luxury jewelry, and fashion accessories from leading international brands.
Our collections include:
- Men's watches
- Women's watches
- Watch brands
- Watch collections
- Fashion watches
- Women's jewelry
- Men's jewelry
- Automatic and mechanical timepieces
- Classic, sport, and everyday watches
- Meaningful gifts for every occasion
You will find leading international names on our shelves, including Hugo Boss, Tommy Hilfiger, GANT, Seiko, Citizen, Maserati, and Rosefield, alongside many others.
An important note on our role. Master Time is an independent retailer. We are not a manufacturer, and we are not officially affiliated with, sponsored by, or endorsed by any of the brands we carry. All brand names, logos, and trademarks belong to their respective owners. Our role is simply to bring you genuine products from brands you already trust, along with honest advice and dependable service.
Our goal is not to offer the biggest catalog. It is to help every customer find the right piece for their style, lifestyle, budget, and expectations.
Are All the Watches and Jewelry We Sell Authentic?
Yes. Every watch, piece of jewelry, and accessory sold by Master Time is 100% genuine.
Authenticity and transparency are the foundation of how we operate, so here is exactly how our sourcing works.
We source our inventory through official importers, reputable parallel importers, and trusted suppliers in Israel and abroad. Every product arrives exactly as supplied by its distributor and, where applicable, includes its original manufacturer packaging, official documentation, and the warranty provided with that product.
Because we work with more than one type of supply channel, warranty coverage can differ from one product to another. Some items carry an official brand importer warranty, while others carry a warranty provided by an authorized parallel importer or by Master Time directly. We never leave this to guesswork. The exact warranty for each item is stated clearly on its product page before you buy, along with the warranty period and who provides it.
We believe every customer deserves complete confidence at the moment of purchase. That means clear information, honest advice, and professional support before, during, and long after the sale.
Visit Our Boutique or Shop Online
Alongside our online store, we operate a physical boutique at 25 Etsel Street, Tel Aviv.
We invite you to visit in person to explore the collections, try on different models, compare designs, and get professional guidance from our team. Seeing a watch on your own wrist, feeling its proportions, weight, and finish, often makes all the difference when choosing the right timepiece. If you would like a dedicated consultation, we recommend calling ahead so we can set aside time for you.
For customers who prefer to shop from home, our online store is open around the clock six days a week. In keeping with local tradition, the site pauses from Friday afternoon until the close of Shabbat on Saturday evening, and orders placed during that period are processed as soon as we reopen. Nationwide delivery across Israel and secure payment options are available at all times.
Online or in person, you can expect the same carefully selected products, the same professional advice, and the same standard of service.
Professional Guidance, Tailored to You
Choosing a watch is a personal decision. It might become part of your daily routine, complete your professional appearance, mark a milestone, or become a gift someone remembers for decades. That deserves real guidance, not a sales pitch.
Our team is happy to help you choose based on:
- Your personal style
- Wrist size and case proportions
- Preferred strap material
- Movement type
- Budget
- Everyday use versus special occasions
- Finding the right gift for someone else
You are welcome to reach us by phone, WhatsApp, email, through our contact page, or in person at the boutique, with no obligation whatsoever.
Our aim is simple. We want to help you find the watch that is genuinely right for you, not the most expensive one on the shelf.
Watch Laboratory and After-Sales Service
Our responsibility to a customer does not end at checkout.
At our professional watch laboratory in Tel Aviv, we provide a full range of maintenance, repair, and adjustment services to keep your timepiece performing as it should for years to come.
Our services include:
- Battery replacement
- Metal bracelet resizing and link adjustment
- Leather, silicone, and other strap replacement
- Water resistance testing
- Movement repair and replacement
- Mechanical and automatic watch servicing
- Crystal replacement
- Crown and pusher repairs
- Polishing and exterior refinishing
- Restoration work, where professionally applicable
Every watch is evaluated individually according to its condition, movement type, and the level of service required, and we confirm the scope and cost with you before any work begins.
We also publish practical guides and educational articles in our online magazine, covering watch care, maintenance, and everyday best practices.
Why Choose Master Time?
Established in 2005. More than two decades of experience and the trust of tens of thousands of customers across Israel.
Authentic products. Every item is genuine, sourced through official importers, reputable parallel importers, and trusted suppliers, with warranty details stated on every product page.
A wide selection. Thousands of watches, jewelry pieces, and accessories from internationally recognized brands across a broad range of styles and price points.
A real boutique and a real online store. Whether you visit us in Tel Aviv or order from anywhere in Israel, the service is the same.
Personal, professional advice. We take the time to understand what you need before recommending anything.
In-house after-sales service. Our own watch laboratory handles maintenance and repairs long after your purchase.
Transparency and trust. Honest advice, clear pricing, clear warranty terms, and dependable support from your first visit onward.
The Values That Guide Everything We Do
Authenticity. Genuine products, without compromise or exception.
Quality. Curated collections featuring respected brands and craftsmanship we are willing to stand behind.
Trust and transparency. Clear information, fair pricing, and straightforward communication.
Professional expertise. Knowledgeable guidance that helps you make an informed decision.
Personal service. Friendly, respectful, attentive care for every customer.
Long-term relationships. Our goal is not one sale today, but being your trusted destination for years.
The Meaning Behind the Name
The name Master Time reflects the principles the business was built on: expertise, precision, professionalism, and a genuine appreciation for the value of time.
Master speaks to experience, craftsmanship, and dedication to doing things well. Time speaks to the world of watches and the moments they accompany throughout our lives.
We chose a name that is simple, memorable, internationally recognizable, and true to our vision of becoming a trusted home for premium watches, jewelry, and professional watch services.
Celebrating Life's Special Moments
A watch or a piece of jewelry is often far more than a beautiful object.
It can mark a birthday, an anniversary, a wedding, a graduation, a promotion, a holiday, or any milestone worth remembering. We take pride in helping customers choose gifts that reflect the personality and story of the person receiving them, creating memories that outlast the occasion itself.
Frequently Asked Questions
Is Master Time the same company as MNM Shop?
Yes. Master Time is the new name of MNM Shop. We rebranded in 2026. The ownership, the team, the boutique at 25 Etsel Street in Tel Aviv, and our warranty and service commitments all remain unchanged. Orders placed under the previous name are fully supported by us.
Are your products original?
Yes. Every product we sell is 100% genuine, sourced through official importers, reputable parallel importers, and trusted suppliers in Israel and abroad. Products arrive as supplied by their distributor, with original packaging and documentation where applicable.
Is Master Time an official brand store?
No. We are an independent retailer that sells products from many different brands. We are not affiliated with, sponsored by, or endorsed by any of the brands we carry, and all trademarks remain the property of their owners.
What warranty comes with my watch?
Warranty coverage depends on the specific product and its supply channel. Some items carry an official brand importer warranty, others carry a warranty from an authorized parallel importer or from Master Time. The exact warranty period and provider are stated on every product page before purchase.
Do you have a physical store I can visit?
Yes. Our boutique is located at 25 Etsel Street, Tel Aviv. You are welcome to visit during opening hours, and we recommend calling ahead if you would like a dedicated consultation.
Do you repair watches you did not sell?
Yes. Our watch laboratory in Tel Aviv services watches regardless of where they were purchased, subject to evaluation of the model, movement, and condition. Contact us and we will let you know what is possible.
Where do you ship?
We ship throughout Israel. Delivery times, costs, and courier options are detailed on our shipping policy page.
Customer Support and Contact Information
Have a question about a product, an order, warranty coverage, shipping, or our laboratory services? Our team is glad to help.
Business name: Master Time
Address: 25 Etsel Street, Tel Aviv, Israel 6763121
Phone: +972 50-558-5555
Email: support@mastertime.co.il
Website: www.mastertime.co.il
Support hours (Israel Standard Time)
Sunday to Thursday: 10:00 AM to 1:00 PM and 2:00 PM to 7:00 PM
Friday and holiday eves: 10:00 AM to 2:00 PM
Closed on Saturday for Shabbat
Store visits are by appointment. You can reach us by phone, WhatsApp, email, or through our contact page. We aim to respond to all enquiries within one business day.